Google Book Project Adds UC to Its Library Roster

California joins Harvard, Oxford, Stanford, the University of Michigan and the New York Public Library in the Google Book Search project. It is known that The University of California holds 100 libraries on 10 campuses across the state and ranks as the largest research and academic library in the world.

Reports says that Google is working with the U.S. Library of Congress on a similar effort, For Google, the new momentum for its Book Search Project is the latest in a string of high-profile deals it has announced over the past week in which it signed a major search and advertising contract with News Corp., the owner of MySpace.com, and a video advertising and delivery deal with Viacom, owner of MTV, were amongst the people who has a done deal with the search engine mammoth.

Jennifer Colvin, a spokeswoman for the University of California’s digital library arm, said “We know that we will be digitizing several million volumes but not the entire 34 million.”

Identifying the Myths About Google+

You may feel overwhelmed by the amount of social media channels that seem to come at you from all directions. You may feel that you have chosen those social media channels that make the most sense to you and you don’t really need any others. Well, Google+ is well worth reconsidering.

The value of Google+ and the myths that surround it

No matter which social media channels you have chosen to use (and interact with other members), you should definitely try to make room in your repository for Google+. Google+ has been referred to as a social layer that highlights many of its best online features. If you have heard “some talk” about Google+ but you don’t really know it well at all, it is time for you to not only get to know Google+ but also to become well acquainted with the truth and the myths about that particular social media tool. Unfortunately, there are several myths surrounding Google+ and if you know what those are, in turn, you will be able to use the tool effectively and successfully for your business.

Google+ is a run-of-the-mill social media network: The truth of this is that Google+ is an extremely strong and effective social media network, not to mention the fact that it is paired with Gmail, YouTube, Google Maps, Google Earth, Google Analytics, Google Images, Google Search, Google Finance, Google Docs, and Google Wallet. Google+ pretty much gives you an extremely comprehensive way to do anything you want to do and you can find everything in one place. It is a self-contained unit.

Google+ is going nowhere: The fact of the matter is that Google+ has millions upon millions of people who are using it on a regular basis. Additionally, that number is only increasing.

Google+ only hold an interest for technical people: This myth could not be further from the truth. Google+ serves an extremely wide variety of people and communities with a huge amount and variety of wants and needs. It allows everyone who is connected to access influencers and subject matter experts in every imaginable field. Google+ serves as a wonderful resource for people who wish to connect with just about anyone they can think of.

Google+ is not user-friendly: This is just not true. In fact, Google+ has a large number of extremely user-friendly features (at no cost to the user), which can do all sorts of incredible things. Those features can help you to bring your business to the next level quite easily. A large number of those tools can only be found on Google+ and they are totally integrated with the platform. It is extremely user-friendly.

There is nothing unique about Google+: The reality of this is that Google+ is totally unique and, in fact, has many features that you can’t find on any other social media platform. If you compare it to Facebook or LinkedIn, the resounding difference is that they are independent platforms (without integration) whereas Google+ is fully integrated with all of the different parts of Google (which means a lot). Additionally, it is all free. Your online connections can have access to everything and your audience has the potential to grow in so many different directions. With Google+, you can connect with both public and private social communities. However, if you want some of your posts to stay private, you can control that and they won’t show up in everyone’s searches. On the other hand, your search engine rankings will remain solid. In other words, your content will be properly and appropriately optimized.

Conclusion

If you are on the fence about whether to connect on Google+, you should bear in mind that you will be doing yourself and your business a disservice if you don’t get involved with it. One of the main motivating factors for this is the search results that other people will receive. Of course, when it comes to connecting with other people, you should think about how you want to do that most effectively; however, Google+ gives you many effective options for doing that. It is definitely worth reconsidering!

How to Research the Best Penny Stock Recommendations Online With Google

There is so much hype about the best penny stocks recommendations and the battle of the best penny stocks recommendations services and newsletters. The truth is that even the best stock alerts require research and due diligence online.

It is actually very simple to research stocks online and there are many free resources you can use. One of the best free resources for penny stocks research is Google itself, Google Finance. Google Finance is easy to navigate and allows you to create your own stocks portfolio for easy tracking and return visits.

Google Finance presents comprehensive data about the major stock exchanges such as AMEX and NASDAQ as well as information about traded companies.

Simply type Google Finance in the Google search engine and you will find it. To research a particular company, type in the company name or the stock symbol in the search box. You will receive the price chart, income statement, balance sheet, cash flow, news items, etc.

The Google Finance stock screener does not cover small stocks (Pink Sheets or OTCBB), but quotes, prices, and all other relevant info is available for penny stocks as well is readily available.

Another way to receive up to date and free information about the best penny stocks to invest in can be attained by subscribing to a Google Reader stock ticker feed.

Google Reader is an online program that allows you to consolidate all of your favourite websites and news feeds onto one program. This allows you to view a concentrated collection of the data you are interested in. This service can save you a lot of time since you will only need to set it up once and add to it as you find additional sources of relevant information. You can even add a stock ticker via Google alerts by adding a subscription to a feed of the stock ticker you would.

Why Businesses Should Care About Google Analytics

Any business with a website should care about Google Analytics because it’s as important to your online success as cash flow is to your business finance. Google Analytics is a free service from the well known search giant that is easily installed on the pages of your website. It provides the business owner with a wealth of essential information about the good,the bad and the ugly of their website performance.

Google Analytics is important to businesses because it will tell you a whole range of metrics about how your website is or isn’t performing. For example it shows the number of new and returning visitors, how long on average they stay on the site and which pages are most looked at. This data is essential for businesses to understand consumer reaction to their business and helps them change the parts of the website that are not working and optimise the parts that are.

The type of information any Chester business needs to know about their website includes; how many visitors am I getting on the site every day or week? Do those visitors come back or are they brand new? What are the most popular pages on my site? Do my visitors look at one page or many? How long does the average visitor stay on my site? What proportion of visitors follow through to an inquiry and what proportion of visitors come to my site from search engines? Google Analytics answers all these questions and more.

This data is vital to the planning and development of a business website. Business websites have to constantly evolve just like the business, offering new information, improving customer satisfaction and promoting more customer inquiries. GA also allows businesses to analyse the navigation of their site, to optimise the landing pages and the patterns that people click through their site.

How to Use the Google Finance Search Tools

Stocks and the stock market is a fast-paced world to keep up with. In order to stay ahead of the game, you’ve got to be organized, aware of what’s going on, and have easy access to the latest financial news. The Internet has quickly become the number on means of getting and sharing information immediately. This is crucial for keeping up with finance. Furthermore, websites like Google.com have additional tools and resources to stay updated and informed about the financial market. Google Finance is a branch from Google.com that focuses solely on the financial information and news that is so vital to you.

To access Google Finance, click “more” at the top of the page on Google’s homepage, then click Finance. On the home page of Google Finance is five tools that will help you stay updated and organized. Here’s a brief description of how to use each of these tools:

*Markets*

This is a great way to get a quick overview of the current position of global markets. The top section, “Market Summary” shows articles from leading stock market analysts and is updated quite frequently. You will see a link to the original article, a summary, who provided the information, when it was posted (in minutes), and include a picture of any grafts or images were included in the article. This is a great way to see what the latest news is, and decide from there if you want to read the full story.

The next section in the “Markets” tool is the top news stories relating to the market. Under that is the “Sector Summary” showing the increase or decrease percentages for stock in certain sectors, like Basic Materials, Conglomerates, and Energy. The last section in “Markets” is a basis analysis of market trends, including for categories:

* Popular-showing the trends for the most popular, most researched corporations and businesses.
* Price-showing the top 5 stocks that are currently gaining and losing percentages.
* Mkt Cap-showing the top 5 gainers and losers with the highest market cap.
* Vol-showing the top 10 stocks with the highest volume.

*News*

Basically, this is a listing of all the news stories about the market. The news is listed in the order that they were posted with links to the original article, a summary, and the company that provided the information. To the right is a subsection of “Top Stories”, to see the most popular news stories.

*Portfolios*

You must have an account with Google to use this section. This is where you can organize your current stock investments. You can add ticker symbols of the stocks and mutual funds you are purchasing or watching, add transaction data, etc. You will then be able to track your progress and see recent activity in your stocks.

When you add a stock to your portfolio, either to watch or buy shares, you will then see a basic preview of the stocks, and have the option to see the overview, fundamentals, performance, and transactions (shown is separate tabs) for each stock.

*Stock Screener*

This tool will help you get information on current stock. You can search for stocks based on their market cap, P/E ratio, Dividend yield, and 52w price change, or a combination of all or some of these criteria. You will then be shown a list of matching stocks in alphabetical order below. Each stock is a link to a page summarizing this stock’s detailed information, like shares and recent activity, etc. From here you can click to watch the stock, which automatically adds it to your portfolio. Under the basic summary is a listing of related companies that you might also be interested in, including their current status.

*Google Domestic Trends*

This tool will show you trends of searches performed on Google by US users, compared to the actual sales in that area. Since the majority of Internet users use search engines to gain information, and Google is the number one (by far) search engine used, this could be a valuable resource. You can compare the rise and fall of searches performed on Google to actual purchases to see a different prospective on the popularity of certain markets. There are several market sector categories to choose from, like computers and electronics, durable goods, and real estate.